Privacy Policy

This website is operated by an authorised marketing partner of ACE Group for the upcoming ultra-luxury residential project at Sector 150, Noida (Marketing Partner RERA No.: UPRERAAGT25307).

This Privacy Policy explains how we collect, use, store, and protect the personal information you provide when you visit this website or submit an enquiry. By using this website, you agree to the practices described in this policy.

We collect the following information when you interact with our website:

• Personal Details: Your full name, mobile number, and email address when you fill out an enquiry or lead form.
• Configuration Preference: Your preferred unit type (3 BHK, 4 BHK, 4.5 BHK) and budget range.
• EOI Interest: Whether you wish to submit an Expression of Interest and for which unit size.
• Preferred Call Time: Your preferred time for a callback from our team.
• Device & Usage Data: IP address, browser type, device type, pages visited — collected automatically via cookies and analytics tools.
• Communication Records: Records of calls, WhatsApp messages, or emails you initiate with us.

The information you provide is used strictly for the following purposes:

• To contact you promptly with project details, pre-launch pricing, and availability.
• To share floor plans, payment plans, and other relevant project documents.
• To assist you in submitting your Expression of Interest (EOI).
• To schedule and coordinate free site visits to the ACE Sector 150 project.
• To assist you with home loan enquiries through our partner banks.
• To send you updates about price revisions, launch dates, or project milestones (you may opt out at any time).
• To share your data with the developer (ACE Group) as required under RERA regulations.
• To improve our website performance using anonymised analytics data.

We do not sell your personal data to third parties. We may share your information in the following limited circumstances:

• ACE Group (Developer): Your data may be shared with ACE Group for processing your EOI or enquiry, as required under RERA Act, 2016.
• Partner Banks & NBFCs: If you request home loan assistance, your contact details may be shared with our partner financial institutions.
• Google (Analytics & Ads): We use Google Analytics and Google Ads for website analytics and ad performance measurement.
• Meta (Facebook Ads): We run lead generation campaigns on Facebook/Instagram. Meta may process data per their own Privacy Policy.
• Legal Obligations: We may disclose your data if required by law, court order, or government authority.

This website uses cookies and similar tracking technologies:

• Essential Cookies: Required for basic site functionality (e.g. remembering popup preferences).
• Analytics Cookies (Google Analytics): Help us understand how visitors use the site — aggregated and anonymised data.
• Advertising Cookies (Google Ads & Meta Pixel): Used to track conversions from our Google Search and Facebook/Instagram campaigns and to show relevant ads to interested users.

You can control cookies through your browser settings. Disabling cookies may affect some website functionality.

We take reasonable technical and organisational measures to protect your personal information, including:

• HTTPS encryption on all pages of this website.
• Limited internal access to your enquiry data — only our sales team can view submitted forms.
• Secure hosting infrastructure.

While we do our best to protect your data, no method of internet transmission is 100% secure. We cannot guarantee absolute security but commit to handling your data responsibly.

You have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you.
• Correction: Ask us to correct inaccurate or incomplete information.
• Deletion: Request deletion of your personal data, subject to legal obligations.
• Opt-Out: Opt out of marketing calls, SMS, or WhatsApp messages at any time.
• Withdraw Consent: Withdraw consent for us to process your data at any time by contacting us.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised "Last Updated" date. Continued use of this website after any changes constitutes your acceptance of the updated policy.